Customers do not appreciate random deals since they have their own preferences in different contexts. With the LiveLabs Intervention Engine, we analyse individual and group context and enable partners to send appropriate context based promotions.
|With the emerging popularity of smartphones, mining mobile data such as app usage, browsing patterns, GPS data, etc. now allows for detailed profiling of users based on their preferences and lifestyle and generalize human behavioral patterns.
|Challenges in Targeting the Prospective Customers