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Potential Applications

We have already deployed at multiple venues in Singapore, including our campus, Suntec Convention Centre and Sentosa.  Potential applications of our technology offerings include:

Such as shopping malls, convention centers and hotels: Such operators may track the individual and  aggregate location of visitors, both to understand movement patterns and also for a variety of operational needs (such as safety and evacuation tracking, on-demand deployment of service staff & footfall-based pricing of different locations).


Retailers can use our technologies to achieve more advanced forms of targeting/ personalization for their promotions, incentives and advertisements, beyond the current “state-of-the-art” proximity-based advertising strategies. More advanced approaches might be driven by group dynamics (e.g., targeting a “1-for-1 promotion” to a group of 2 visitors rather than an individual), 

movement prediction (e.g.,  delivering a promotion for coffee only when an individual’s in-mall movement pattern suggests that she will stop by a café in the next 30 minutes) or queuing behavior (e.g., offering a special discount if a customer is waiting in the queue for longer than 10 minutes).

Similar to venue operators, Facility Operators might leverage upon the location  tracking and movement prediction components to fine-tune various operational  functions, such as security & surveillance (sending security staff to locations with unusual visitor density) and energy management (adjusting HVAC operating  schedules based on predicted occupancy levels). 


By integrating their products with APIs exposed by our software, building management and automation software developers can embed or utilize our real-time or historical insights to provide advanced IoT-based “smart  actuation” capabilities. 

Market researchers and advertisers can use the Behavioral Experimentation Platform to conduct various experimental trials, using our in-house panel of users. Advertisers can, for example, study how an individual’s response to different promotional campaigns is affected by their context(e.g., whether they are alone or in a crowded place), while market researchers can study how consumers interact with or like new applications.

Last updated on 08 Apr 2016 .