We have already deployed at multiple venues in Singapore, including our campus, Suntec Convention Centre and Sentosa. Potential applications of our technology offerings include:
Owners/Operators of Public Venues:
Such as shopping malls, convention centers and hotels: Such operators may track the individual and aggregate location of visitors, both to understand movement patterns and also for a variety of operational needs (such as safety and evacuation tracking, on-demand deployment of service staff & footfall-based pricing of different locations).
Retailers can use our technologies to achieve more advanced forms of targeting/ personalization for their promotions, incentives and advertisements, beyond the current “state-of-the-art” proximity-based advertising strategies. More advanced approaches might be driven by group dynamics (e.g., targeting a “1-for-1 promotion” to a group of 2 visitors rather than an individual),
movement prediction (e.g., delivering a promotion for coffee only when an individual’s in-mall movement pattern suggests that she will stop by a café in the next 30 minutes) or queuing behavior (e.g., offering a special discount if a customer is waiting in the queue for longer than 10 minutes).
Similar to venue operators, Facility Operators might leverage upon the location tracking and movement prediction components to fine-tune various operational functions, such as security & surveillance (sending security staff to locations with unusual visitor density) and energy management (adjusting HVAC operating schedules based on predicted occupancy levels).
System-Integrators/Building Software Developers:
By integrating their products with APIs exposed by our software, building management and automation software developers can embed or utilize our real-time or historical insights to provide advanced IoT-based “smart actuation” capabilities.
Advertising/Market Research Companies:
Market researchers and advertisers can use the Behavioral Experimentation Platform to conduct various experimental trials, using our in-house panel of users. Advertisers can, for example, study how an individual’s response to different promotional campaigns is affected by their context(e.g., whether they are alone or in a crowded place), while market researchers can study how consumers interact with or like new applications.
Last updated on 08 Apr 2016 .